Ponshukan (Ponshukan Niigata Co., Ltd., Location: Chuo-ku, Niigata City, Niigata Prefecture, Representative: Hideo Takamura), a specialty food store selling Niigata products unknown even to Niigata residents, will revise the usage fees for its Kikizake-dokoro (sake tasting areas) attached to its Echigo-Yuzawa Station, Nagaoka Station, and Niigata Station stores, as previously announced. The revision will take effect on July 1, 2026 (Wednesday). For 31 years since the opening of the Kikizake-dokoro at Echigo-Yuzawa Station in 1995, Ponshukan Kikizake-dokoro has operated with the fee of "5 Kikizake Coins for 500 Yen (tax included)." During this period, operating costs have increased numerous times due to rising prices, but we have maintained this policy with the strong desire to be a place where people can easily enjoy Niigata's sake. However, recent price surges have significantly exceeded previous expectations, making it difficult to maintain the quality of service under the current fee structure. In order for Ponshukan Kikizake-dokoro to continue to provide opportunities for visitors to Niigata to encounter Niigata's sake and breweries, we will revise the usage fee for Kikizake-dokoro to "5 Kikizake Coins for 1,000 Yen (tax included)" starting July 1, 2026 (Wednesday). Ponshukan Echigo-Yuzawa Station Kikizake-dokoro Evolves into a "Place for Experience, Learning, and Discovery" Going forward, the Kikizake-dokoro will not only enhance the quality of its services to satisfy everyone from sake beginners to advanced enthusiasts, but will also offer menus that allow visitors to experience Niigata's sake from various angles, such as the placement of sake concierges, food pairing experiences, and tasting experiences with different sake vessels. Kikizake Machine Overview of Usage Fee Revision 《Revised Stores》 Kikizake-dokoro at Ponshukan Echigo-Yuzawa Station, Ponshukan Nagaoka Station, and Ponshukan Niigata Station. 《Revision Date》 July 1, 2026 (Wednesday) 《Revision Detai