What is the purpose of Research and Innovation's participation at Marketing Week Summer 2026?

To introduce and demonstrate a problem-solving marketing solution that utilizes purchasing data collected through the shopping app 'CODE' for manufacturers and retailers.

What is the 'CODE' app?

It is a smartphone app that allows users to earn points by scanning receipts and barcodes of purchased items, and the collected purchasing data is used for marketing support.

What kind of demos can be experienced at the booth?

Demos include hands-on experiences with the BI tool 'Buying Log View' and special demonstrations where purchasing data for specified products can be checked on the spot.

What kind of analysis is possible with 'Buying Log View'?

It enables brand-centric analysis, comparison between own and other retail chains, SKU-level price analysis, and other insights useful for shelf allocation and promotional strategies.

What is the main content of the mini-seminars within the booth?

The seminars will provide trend analyses using purchasing data 'Buying Log', covering topics such as inflation, current events, and case studies of popular YouTubers.

AI News NQ Analysis

Research and Innovation to Exhibit at Marketing Week Summer 2026: Solving 'Sales Challenges' for Manufacturers and Retailers with Real Data

NQ Score 82/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Research and Innovation Inc. will exhibit at 'Marketing Week Summer 2026,' held at Tokyo Big Sight from June 24-26, 2026. At the company's booth, they will showcase their business support service 'CODE,' utilizing purchase data collected from 300,000 monthly active users. The exhibit includes demos of the BI tool 'Kailog View' and end-to-end marketing solutions that connect analysis, hypothesis testing, and sales promotion.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of Research and Innovation's participation at Marketing Week Summer 2026?: A: To introduce and demonstrate a problem-solving marketing solution that utilizes purchasing data collected through the shopping app 'CODE' for manufacturers and retailers.
Q: What is the 'CODE' app?: A: It is a smartphone app that allows users to earn points by scanning receipts and barcodes of purchased items, and the collected purchasing data is used for marketing support.
Q: What kind of demos can be experienced at the booth?: A: Demos include hands-on experiences with the BI tool 'Buying Log View' and special demonstrations where purchasing data for specified products can be checked on the spot.
Q: What kind of analysis is possible with 'Buying Log View'?: A: It enables brand-centric analysis, comparison between own and other retail chains, SKU-level price analysis, and other insights useful for shelf allocation and promotional strategies.
Q: What is the main content of the mini-seminars within the booth?: A: The seminars will provide trend analyses using purchasing data 'Buying Log', covering topics such as inflation, current events, and case studies of popular YouTubers.