Juchheim Co., Ltd. (Head Office: 7-7-4 Minatojima Nakamachi, Chuo-ku, Kobe City; President and CEO: Hideo Kawamoto; hereinafter referred to as Juchheim) will begin offering its official app, "Juchheim Sweets Mile App," from Wednesday, July 1st. The "Juchheim Sweets Mile App" is the official Juchheim app that can be used with your Juchheim Premium Online Shop member account. In addition to making your shopping at stores and online shops more convenient, you can also use services such as the "Juchheim Happy Birthday Club," where you receive sweets on your birthday, and "Sweets Mile®," where you can earn miles with your purchases. To commemorate the launch, Juchheim Premium Online Shop will be holding a limited-time "Sweets Mile Debut Campaign." You can shop with 10 times the miles on all products. "Juchheim Happy Birthday Club": A Sweet Celebration from Juchheim on Your Birthday The "Juchheim Happy Birthday Club," which began service in 2023, will now be available as an in-app feature. The "Juchheim Happy Birthday Club" is a service where, upon registering your birthday, we prepare sweets with special wrapping during your birthday month. You can enjoy your special birthday moments with Juchheim's sweets. *Advance reservation and a visit to the pickup store are required to use this service. ■ The Inspiration Behind the "Juchheim Happy Birthday Club" At Juchheim, a company culture of celebrating employees' birthdays has continued since the 1960s. Currently, we present shortcakes and our standard Baumkuchen as birthday gifts, not only to the employee but also to their dependents. The "Juchheim Happy Birthday Club" was launched with the desire to extend this culture to our valued customers. ■ How to Receive Your Gift 1 Download the app and register as a member, including your birthday. 2 Complete your store visit reservation by the 26th of the month prior to your birthday. (Reservation Period: 15th to 26th of the month prior to your birthday) 3 Visit the store where you m