Yupo Corporation (President and CEO: Katsuhiro Naito, Headquarters: Kanda Surugadai, Chiyoda-ku, Tokyo) announces that it has changed its company name and brand logo as follows, effective July 1, 2026. - Background of Company Name Change Since our founding in 1969, we have provided new value to society through the development and manufacturing of synthetic paper "Yupo." We aim to evolve beyond the framework of a "synthetic paper manufacturer" into a "Value Co-Creator" that co-creates value with our customers by strengthening the value of "Yupo" as a creative material that expands the possibilities of diverse application development and expression. To clarify this brand direction, we have renewed our company name and brand logo. ○ Company Name Previous: Yupo Corporation New: Yupo Corporation Old Logo Mark New Logo Mark - Meaning Embodied in the New Brand Logo: The logo design features a square representing Yupo at its center, integrated with organic shapes that expand and undulate from it. This symbolizes Yupo becoming a highly creative brand that generates excitement for customers, society, and ourselves, as a "creative material" with various functions. Furthermore, the outward-expanding shapes represent Yupo's co-creative stance as a "Value Co-Creator," working hand-in-hand with customers and partners to create new value together. End