Paper Published in 'Public Relations Research' (JSCCS Journal): PR Success Depends on 'Design Differences' Rather Than 'Dissemination Volume'
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44/100
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5
AI Summary (NQ-processed)
A research paper by Akio Kinoshita, CEO of YourWill Inc., has been published in the Japan Society for Corporate Communication Studies journal 'Public Relations Research.' The paper argues that PR outcomes are determined by the 'strategic design' of communication—context and relationships—rather than just the volume of press releases or SNS posts.