Approximately 60% of Children Feel Guilty About Receiving Cash Allowances!? Yamachiku Announces Survey on the Reality of "Okurimono" Between Parents and Children
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Yamachiku announced the results of a survey on "okurimono" (care packages/allowances) between parents and children, highlighting a discrepancy between parental affection and children's needs. While many children feel guilty about cash, material care packages are received positively. Based on these findings, Yamachiku collaborated with Kyushu food manufacturers to develop the "Okaeri BOX," a food gift, which goes on sale today, May 13, 2026.