[BtoB Green Marketing Survey 2026] Approximately 60% of BtoB Companies Experience Increased Sales from Environmentally Friendly Products, but Approximately 80% Face 'Price Barriers' in Business Negotiations
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According to the "BtoB Green Marketing Survey 2026" conducted by Decarbonization DX Company, approximately 60% of BtoB companies feel increased sales from environmentally friendly products, while approximately 80% face price barriers during business negotiations.