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[2026 Beauty Care Survey of Women in Their 30s-50s] Spending over 5,000 yen on skincare, but less than 1,000 yen on oral care. Despite a 70% oral care practice rate, the reality of unresolved 'yellowing and bad breath' is revealed.

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Medicube Co., Ltd. conducted a survey on beauty and oral care trends among 1,011 women in their 30s to 50s. The results revealed that while about 70% perform oral care and prioritize it second only to skincare, many still struggle with unresolved issues like yellowing teeth and bad breath, highlighting a gap between care efforts and actual results.

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