Marketing Research Service Co., Ltd. (MRS), which develops support services for market research and marketing research (Headquarters: Toshima-ku, Tokyo; Representative Director: Eriko Iwakawa; hereinafter "MRS"), announced that it will begin offering its package research service "Eye-Tracking Shelf Test," which utilizes eye-tracking technology, starting June 29, 2026. "Eye-Tracking Shelf Test" is a research service that combines shelf tests, where consumers select products from a mock shelf, with eye-tracking measurements and in-depth interviews. This service analyzes "what consumers saw," "which products caught their eye," and "why they chose or did not choose a product" at the shelf, through actual eye-tracking data and interviews with the participants. It can be utilized for verifying package designs, product names, brand logos, and promotional messages for new or renewed products. Service Site: https://service.mrs.co.jp/eyetracking Download Materials: https://mrs.smktg.jp/public/application/add/890 ■ Background of Service Provision: Purchase results alone do not reveal what happened at the shelf. Traditional package research using mock shelves primarily allows us to understand the following: Percentage of test products selected Reasons for choosing or not choosing a product Impressions and evaluations of the packaging However, consumers spend a short amount of time comparing products at the shelf, and many decisions are made intuitively. Therefore, traditional package research using mock shelves alone may not fully capture actual eye movements and decision-making sequences. For example: Was the target product even within the consumer's field of vision? If it was in their field of vision, which elements of the package did they look at? After looking at the product, why did they not pick it up? What criteria did they use for comparison when comparing with competing products? What were the points of hesitation or eye movements that the consumer themselves were not