Oita Prefecture's Nakatsu City Starts Collaboration with "Oikura" for Unwanted Goods Reuse Project

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Oita Prefecture's Nakatsu City and Market Enterprise have partnered to introduce the "Oikura" unwanted goods reuse platform. This public-private collaboration, commencing May 12, 2026, aims to reduce waste, foster a circular economy, alleviate citizens' disposal burden, and raise reuse awareness.

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Oita Prefecture's Nakatsu City and Market Enterprise have partnered to introduce the "Oikura" unwanted goods reuse platform. This public-private collaboration, commencing May 12, 2026, aims to reduce waste, foster a circular economy, alleviate citizens' disposal burden, and raise reuse awareness.

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Source: https://prtimes.jp/main/html/rd/p/000000525.000015239.html | Date: Date unavailable

Oita Prefecture's Nakatsu City (Mayor: Masanori Okuzuka) and Market Enterprise Inc. (Chuo-ku, Tokyo; Representative Director and President: Taishi Kobayashi; TSE Standard, Securities Code 3135; hereinafter "Market Enterprise") have concluded an agreement on a reuse project aimed at solving issues in the local community. The collaboration will commence on May 12, 2026 (Tuesday). By utilizing "Oikura," a reuse platform operated by Market Enterprise, a mechanism will be established to reuse unwanted items instead of discarding them, aiming to reduce waste in Nakatsu City and foster a circular economy. ## Background and History Nakatsu City has been engaged in initiatives towards achieving SDGs, such as publishing information on the transfer of unwanted items and organizing recycling free markets. However, the city faced challenges including an increase in waste disposal costs, a growing number of elderly citizens finding it difficult to move bulky waste due to an aging population, and a recognition that many reusable items were being discharged as waste. The city also felt the necessity of raising awareness and enlightenment for reuse activities among its citizens and had been considering the introduction of reuse policies. On the other hand, Market Enterprise has been developing network-based businesses centered on reuse, and has consistently focused on SDGs initiatives transcending the boundaries between public and private sectors. Its vision is to be an "optimization trading company realizing a sustainable society," and it has participated in the "Local Revitalization SDGs Public-Private Partnership Platform" and acted as a member of the "Musical Instrument Donation Furusato Nozei" executive committee. In this context, Market Enterprise approached Nakatsu City, and as their mutual needs to "aim for the formation of a circular economy by promoting reuse activities" aligned, this initiative utilizing "Oikura"*1 was realized. *1 What is "Oikura"? Oikura is a reuse plat

Oita Prefecture's Nakatsu City Starts Collaboration with "Oikura" for Unwanted Goods Reuse Project

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