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Max Mara 2027 Resort Collection 'Kinetic Chic'

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Max Mara unveils its 2027 Resort Collection 'Kinetic Chic' at the Long Museum in Shanghai, marking its 75th anniversary. The collection blends Bauhaus aesthetics with Shanghai's cultural heritage, presenting a forward-looking vision of timeless elegance.

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Frequently Asked Questions

Q: What is the theme of Max Mara's 2027 Resort Collection?
A: Titled 'Kinetic Chic,' it blends dynamic movement with refined elegance.
Q: Where was this collection unveiled?
A: At the Long Museum in Shanghai, China.
Q: When was Max Mara founded?
A: In 1951 in Reggio Emilia, Italy.
Q: What are the key features of the 'Kinetic Chic' collection?
A: Bauhaus-inspired functional design and homages to Shanghai's cultural heritage.
Q: What is Max Mara's brand philosophy?
A: To transform the everyday into something special through practical luxury.