The Pokémon Company (Minato-ku, Tokyo, President Tsunekazu Ishihara) announced that its 'Pokémon Sleep' app is collaborating with the Ministry of Health, Labour and Welfare's national campaign, the 'Smart Life Project.' This initiative, featuring Pikachu and Snorlax wearing nightcaps as 'Sleep Support Ambassadors' to promote sleep awareness, is now entering its second year. The 'Smart Life Project' is a national campaign led by the Ministry of Health, Labour and Welfare under the slogan 'Let's Extend Healthy Life Expectancy!' It supports people's health promotion efforts with themes such as exercise, diet, and sleep. 'Pokémon Sleep' began its collaboration with the sleep component of this project in 2025. In this second year, 'Pokémon Sleep' will continue to foster opportunities for people to engage positively with sleep through its unique approach of 'making sleep entertaining.' [2026 Fiscal Year 'Smart Life Project' Sleep Support Ambassador Activities] 1. Second Distribution of Sleep Awareness Posters Decided 2. Sleep Seminar to be Held at 'Children's Kasumigaseki Visit Day' Second Distribution of Sleep Awareness Posters Decided The second distribution of sleep awareness posters, a collaboration between 'Pokémon Sleep' and the Ministry of Health, Labour and Welfare, which was highly popular last year, has been decided. The posters, themed 'The Secrets of Sleep,' will playfully explain sleep-related questions with the help of Pokémon from 'Pokémon Sleep.' The posters will be sent sequentially to facilities that apply, targeting institutions where children from preschoolers to elementary school students spend their time, such as kindergartens, nursery schools, elementary schools, and after-school clubs nationwide. [About Sleep Awareness Poster Distribution] Distribution Target: Kindergartens, nursery schools, elementary schools, after-school clubs, etc., nationwide. Application Period: July 2, 2026 (Thu) - July 31, 2026 (Fri) Guidance will be provided to eligible fa