A Practical Guide to Online Advertising for Those Who Want to Start Customer Acquisition for Their Shop or Company Has Been Published!

AI Summary (NQ-processed)

The book 'Textbook of Net Advertising From Scratch,' written by Yasunori Doi, CEO of Peccolis Inc., was released on May 19, 2026. This practical introductory book is aimed at beginners with zero knowledge of online advertising and SMEs without dedicated ad specialists, explaining everything from the basics of Google Ads to campaign launch, management, and optimization using actual management screens. Condensing the on-the-ground know-how of the author, who manages over 500 million yen in annual ad spend, the book provides a systematic guide that also considers the perspective needed for modern ad management in the age of AI.