Nagoya-born "Ichibanken" Opens New Store in Da Nang, Vietnam's Premier Resort City
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Best More Co., Ltd. has opened its 11th "Ichibanken" tonkotsu ramen restaurant in Vietnam, located in the resort city of Da Nang, on April 14, 2026. This expansion aims to deepen brand penetration in major Vietnamese cities, meet Japanese food demand in tourist areas, and accelerate Southeast Asian growth.