Palette Plaza, a photo service specialty store operated by Plaza Create Inc. (Head Office: Chuo-ku, Tokyo; President and CEO: Yasuhiro Oshima), a consolidated subsidiary of Plaza Holdings Co., Ltd., will continue its "App Exclusive Half-Price Campaign" this summer due to popular demand. This campaign offers eligible photo goods ordered through the official app at half their regular price. This initiative aims to provide customers with an easy opportunity to turn their cherished photos saved on their smartphones into original merchandise. Since the campaign's launch, interest in original goods made from photos has surged. Items like cushions, which allow customers to display photos as interior decor in large sizes, and original T-shirts and color tote bags, which can be used for summer events, travel, or fan activities, have been particularly popular. As the summer season approaches, with more opportunities to take photos, the demand to "preserve memorable photos and transform them into usable items for daily life" is increasing. Palette Plaza is extending this campaign to allow more customers to experience the joy of turning their precious smartphone photos—whether they are family memories, records of children's growth, pet photos, or fan memorabilia—into one-of-a-kind items. Palette Plaza Official Website URL https://www.paletteplaza.jp/ ■ Campaign Overview Campaign Name Half-Price Summer Campaign Exclusively for Photo Goods Ordered via App Application Period July 1, 2026 (Wed) - August 31, 2026 (Mon) Eligible Products Products available for order through the "PALETTE PLAZA - Palette Plaza Official App" Hardcover Photobooks, T-shirts, Mugs & Canisters, Tote Bags, Cushions, Acrylic Blocks, Canvas Prints Details All orders placed through the "PALETTE PLAZA - Palette Plaza Official App" (for in-store pickup at Palette Plaza locations). *Eligible products may be subject to change. *Some products may be excluded. ■ Service Overview & Lineup ● Service Name: Smartphone Ap