Palette Plaza, a specialty photo service store operated by Plaza Create Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and Representative Director: Yasuhiro Oshima), a consolidated subsidiary of Plaza Holdings Co., Ltd., will hold the "2026 Happiness Photo Contest" starting Wednesday, July 1, 2026, to commemorate its 40th anniversary. The theme of this contest is "Your Happiness." We are seeking submissions of photos capturing "moments when you felt happiness," such as memories with family, scenery encountered during travels, time spent with friends, or everyday snapshots, from all over Japan. Palette Plaza Photo Contest Special Site https://www.paletteplaza.jp/cp/photo-contest/ ■ "We want to re-deliver the joy of taking photos and the value of looking back at them." In recent years, with the spread of smartphones, we have entered an era where anyone can easily take photos anytime. Opportunities to share photos through social media and cloud services have increased, making photos a familiar part of daily communication. On the other hand, opportunities to look back at taken photos or select a cherished one have become fewer. On the occasion of its 40th anniversary, Palette Plaza is holding this photo contest as an opportunity to re-experience the joy and value of "a life with photos." A single photograph holds the emotions and memories of that moment, and a story known only to those present. We hope that your precious "happiness" will reach the hearts of many. ■ "A photo contest open to entries from anywhere in Japan, even smartphone photos." Applications can be easily made through the dedicated web page. Participation is possible from anywhere in Japan. Submitted works will be announced on the special website. This is an opportunity to share your favorite photos with many people. This contest is open not only to photography enthusiasts but also to those who enjoy taking photos with their smartphones. ■ "Gift certificates for winning entries, and benefits for all