The Long-Awaited Men's Line is Born Florist Japan Co., Ltd. will launch "MBFF Men's Line," a men's skincare series from the microbiome-concept skincare brand "MBFF (Emubīefu Efu)" on July 1, 2026. (Sales will begin at beauty salons nationwide.) Skin Changes, Scent Changes In recent years, "microbiome," which has garnered global attention, refers to the ecosystem of diverse microorganisms found in the skin, gut, and other parts of the body. MBFF has been developed as a skincare brand that considers the skin environment from this new perspective of skin flora, primarily distributed in hair salons and aesthetic salons. The men's line launching this time focuses on men's specific sebum levels and daily habits such as shaving, and has been developed as a simple two-step care routine that can be easily continued every day. Microbiome Concept Focusing on Skin Flora The MBFF Men's Line contains two types of postbiotic ingredients that focus on skin flora. The formula is designed to maintain a healthy skin environment and support daily skincare. MBFF Men's Soy Flora Soap PRO A soap that considers sebum balance In addition to a gentle cleansing feel that focuses on skin flora, it contains ingredients that target excess sebum. This is a cleansing soap for the entire body, recommended for men concerned about greasiness and shine. A lotion that adds a sense of cleanliness to evening skin With its fine mist spray, it can be easily used in various situations, such as when dryness is a concern during the day, for refreshing after sweating, or for moisturizing care after shaving. MBFF mb Men's Mist Lotion PRO Product Overview Product Name: MBFF Men's Soy Flora Soap PRO Contents: 60g Price: 3,080 yen (tax included) Product Name: MBFF mb Men's Mist Lotion PRO Contents: 100mL Price: 4,180 yen (tax included) Release Date: July 1, 2026 Sales Channels: Participating salons nationwide, official online shop MBFF Official Website: https://mbff.jp/mens/ Brand Concept "The Micro Oasis" Finally