On Tops 241-Brand Survey as the Brand That Makes Customers Happiest
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0/100
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9
AI Summary (NQ-processed)
Fanbase Company's Fan General Research Institute, in collaboration with Nikkei Cross Trend, released the 'Customer Well-being Survey 2026'. The survey measured the 'happiness' customers feel from brands using its proprietary CWS index across 241 brands, with Swiss sportswear brand 'On' ranking first overall. The third-year study revealed a strong correlation between CWS and recommendation and retention intentions.
AI Analysis
Frequently Asked Questions
- Q: What is the Customer Well-being Score (CWS)?
- A: It is a proprietary index that visualizes the 'happiness' a brand brings to customers on a scale of 1 to 10.
- Q: Which brand ranked first overall in the 2026 survey?
- A: The Swiss sportswear brand 'On'.
- Q: How many brands were surveyed?
- A: 241 brands across 14 industries and 36 categories.