Skincare Brand 'SAICHA' Announces New Limited Sales Strategy at 'La Carpe Fes 2026' in Response to Supply Constraints of Rare 'Tea Seed' Resource

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Skincare brand 'SAICHA' has announced a rebranding and a revamp of its distribution network due to supply constraints of its rare raw material, 'tea seeds,' caused by climate change. The new policy, shifting to limited sales, will be unveiled at an event starting May 22, 2026.

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Skincare brand 'SAICHA' has announced a rebranding and a revamp of its distribution network due to supply constraints of its rare raw material, 'tea seeds,' caused by climate change. The new policy, shifting to limited sales, will be unveiled at an event starting May 22, 2026.

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Source: https://prtimes.jp/main/html/rd/p/000000185.000005458.html | Date: Date unavailable

P.S. International Co., Ltd. (Headquarters: Minato-ku, Tokyo; Chairman, President & CEO: Naota Hamaguchi) will announce a rebranding and a shift to a limited distribution and quantity sales policy for its skincare brand 'SAICHA' at the 9th My Organic Friends Fes 2026 (La Carpe Fes 2026), held from May 22 (Fri) to 24 (Sun), 2026, at WITH HARAJUKU HALL, in response to raw material limitations caused by climate change. 'La Carpe Fes' is an event where visitors can experience the value of their choices through hands-on activities, themed around sustainable living and wellness beauty. At this event, 'SAICHA' will communicate its rebranding strategy to address natural resource limitations and rethink its supply methods, along with the specific changes in its sales approach. ■Exhibition Booth Location No. 36 SAICHA The first day, May 22 (Fri), is a business negotiation day for media and buyers, but on May 23 (Sat) and 24 (Sun), the general public can also enter and purchase products on the spot. *Paid/Advance registration required La Carpe Fes Overview A festival proposing sustainable living and wellness beauty for the future of the earth and people. La Carpe Fes is a place to experience how a wellness lifestyle leads to a healthy mind and body, and at the same time, connects to the future of the planet. Each person's choice circulates to society and the future. We create such a way of being together with brands, people, and regions. Source: https://lacarpe.jp/fes/fes2026 Event Name: My Organic Friends Fes 2026 (La Carpe Fes 2026) ・May 22, 2026 (Fri) 11:00-19:00 Business Negotiation Day (Media/Buyers only) *Free/Invitation only (Reservation required) ・May 23, 2026 (Sat) 10:00-18:00 ・May 24, 2026 (Sun) 10:00-17:00 Public Days (Paid/Advance registration required, Admission fee 500 yen) Ticket Site: https://lacarpefes.peatix.com/events Venue: WITH HARAJUKU HALL (3F, 1-14-40 Jingumae, Shibuya-ku, Tokyo) Access: 1-minute walk from Harajuku Station on the JR Yamanote Line Offici

Skincare Brand 'SAICHA' Announces New Limited Sales Strategy at 'La Carpe Fes 2026' in Response to Supply Constraints of Rare 'Tea Seed' Resource

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