A New Proposal to 'Control' Denim Texture and Fading. BIG JOHN Launches Product Starching Service 'RE:STARCH'
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Japanese denim brand BIG JOHN has launched a new after-sales service called 'RE:STARCH' that allows users to 'control' the texture and fading of denim. This service recreates the stiffness and luster of raw denim, enabling customers to design their ideal fading process.