Results of 'Papa Wants to Try Award & Mom Wants Papa to Try Award 2026' (Yokohama): KADOKAWA's 'Sagashiezukan' Series Achieves the 3rd Complete Sweep in History!

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At the 2026 awards held in Yokohama, KADOKAWA's picture book series 'Sagashiezukan' achieved a historic complete sweep in both dad and mom categories. The event also revealed fascinating gaps in product preferences between fathers and mothers.

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At the 2026 awards held in Yokohama, KADOKAWA's picture book series 'Sagashiezukan' achieved a historic complete sweep in both dad and mom categories. The event also revealed fascinating gaps in product preferences between fathers and mothers.

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Source: https://prtimes.jp/main/html/rd/p/000000050.000026733.html | Date: Date unavailable

The 'Papa Wants to Try Award & Mom Wants Papa to Try Award 2026', jointly hosted by Papashirube LLC (Shinagawa-ku, Tokyo, Representative: Joji Sugiyama) and Papasmile Inc. (Chiyoda-ku, Tokyo, CEO: Tetsuya Nagata), was held on Saturday, April 4, and Sunday, April 5, 2026, at the 'Maternity & Baby Festa 2026' in Pacifico Yokohama (preliminary visitor count: over 30,000). Following two consecutive events where a single item won the most votes from both fathers and mothers, achieving a 'complete sweep', this year, KADOKAWA's picture book series 'Sagashiezukan' became the 3rd product in history to accomplish this feat. It was crowned champion out of a total of 1,897 votes (897 from dads / 1,000 from moms). Event Overview Event Name: Papa Wants to Try Award & Mom Wants Papa to Try Award 2026 (Yokohama) Dates: April 4 (Sat) & 5 (Sun), 2026 Venue: Within Maternity & Baby Festa 2026 (Pacifico Yokohama) Organizers: Papa Wants to Try Award Executive Committee (Papashirube LLC & Papasmile Inc.) Visitor Count (preliminary): Approx. 30,000 Total Votes: 1,897 (Dads: 897 / Moms: 1,000) Voting Method: Sticker voting (1 sticker each for dads and moms, 1 vote for each of the 2 award categories). Dads vote for what they 'want to try/use themselves,' and moms vote for what they 'want dads (partners) to try/use.' Award Results ■ Papa Wants to Try Award 2026 Grand Prize: 'Sagashiezukan' Series - KADOKAWA Corporation A picture book series for playing with hidden pictures. Over 50,000 copies sold. A new title is scheduled for release in summer 2026. 2nd Place: Papa Bag 'Dakko Model + SG' - One Thread Co., Ltd. (Papakoso) Co-developed with 140 dads and moms. Integrates a bag with an SG-mark certified baby carrier. 3rd Place: Sawaru TECH - People Co., Ltd. An educational experience for toddlers through touch using an iPad and a tactile pen. Features over 300 types of textures. ■ Mom Wants Papa to Try Award 2026 Grand Prize: 'Sagashiezukan' Series - KADOKAWA Corporation 2nd Place: Jozu ni Yasa

Results of 'Papa Wants to Try Award & Mom Wants Papa to Try Award 2026' (Yokohama): KADOKAWA's 'Sagashiezukan' Series Achieves the 3rd Complete Sweep in History!

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