Mr.Shin x Value Planning Co., Ltd. Value Planning Co., Ltd. (Headquarters: Chuo-ku, Kobe City, Hyogo Prefecture, Representative: Norio Imoto) conducted a total of 5 in-house training sessions for all employees from April to June 2026, with the aim of improving each employee's communication skills. The training featured professional magician "Mr.Shin," who is active in the Kansai region, as the instructor. In this training, magic is positioned not merely as a performance, but as a "communication tool that makes people smile and brings people closer together." By actually experiencing and learning magic, employees engaged in a new human resource development initiative to learn the ability to convey information, observational skills, and the ability to create atmosphere. Reason for Apparel Company Introducing "Magic Training" In recent years, improving the quality of internal and external communication has become a crucial theme essential for organizational growth. For our company as well, further enhancing each employee's communication skills has been one of our important human resource development themes. Amidst this, our company's representative met professional magician Mr.Shin and was deeply impressed by the idea that "magic is communication that makes people smile and connects people." This concept provided a new perspective for the human resource development we aim for. Magic has the power to move people's hearts beyond words. By sharing surprise and smiles, the distance naturally shortens, and a warm connection is born among the people present. We thought that this "power to connect people" is the essence of communication. Therefore, we planned and implemented a training program that incorporates magic as a communication tool, with Mr.Shin as the instructor. Through the process of employees actually experiencing and learning magic, we aimed to improve their interpersonal skills by fostering their conversational abilities and their capacity to read the atmospher