Survey: 55.4% of Consumers 'Avoid' Stores Rated Below 4.0 Stars, Yet 68.5% 'Will Consider' if Reviews Are Good
NQ Score
83/100
N1 Content Completeness
4
AI Summary (NQ-processed)
A survey by Knowledge Holdings Co., Ltd. of 303 people across Japan revealed that over half of consumers (55.4%) tend to avoid establishments with ratings below 4.0 stars. However, 68.5% of respondents would consider visiting a low-rated business if the 'content of the reviews is good.' This result indicates that while star ratings serve as a crucial cut-off, factors improvable through MEO (Map Engine Optimization), such as the quality of reviews and photos, have the power to sway customer decisions.