What do users do after using an AI search?

Nearly half of the users do not blindly trust AI answers; they perform secondary searches on Google to verify the information.

How does search ranking affect user trust?

Approximately 70% of users have a positive impression of top-ranked sites, feeling they are "chosen by many" and "highly credible."

AI News NQ Analysis

Survey: How Many Top Search Results Do Users Actually Compare?

NQ Score 78/100

N1 Content Completeness 8

Key facts

Survey: How Many Top Search Results Do Users Actually Compare?
Knowledge Holdings Co., Ltd. conducted a nationwide survey on search behavior among 315 men and women aged 10 to 59. The survey revealed that approximately 60% of users complete their comparison and decision-making within the top 3 to 4 search results. Furthermore, after using generative AI search, about half of the users do secondary searches on Google to verify the information.
Source: PR TIMES
Date: Thu May 21 2026 17:00:01 GMT+0900 (Japan Standard Time)

Direct answer

Knowledge Holdings Co., Ltd. conducted a nationwide survey on search behavior among 315 men and women aged 10 to 59. The survey revealed that approximately 60% of users complete their comparison and decision-making within the top 3 to 4 search results. Furthermore, after using generative AI search, about half of the users do secondary searches on Google to verify the information.

Citation: Survey: How Many Top Search Results Do Users Actually Compare? (Thu May 21 2026 17:00:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu May 21 2026 17:00:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Knowledge Holdings Co., Ltd. conducted a nationwide survey on search behavior among 315 men and women aged 10 to 59. The survey revealed that approximately 60% of users complete their comparison and decision-making within the top 3 to 4 search results. Furthermore, after using generative AI search, about half of the users do secondary searches on Google to verify the information.

AI Analysis

Frequently Asked Questions

Q: How many search results do users typically compare?: A: About 60% of users complete their comparison and decision-making within the top 3 to 4 search results.
Q: What do users do after using an AI search?: A: Nearly half of the users do not blindly trust AI answers; they perform secondary searches on Google to verify the information.
Q: How does search ranking affect user trust?: A: Approximately 70% of users have a positive impression of top-ranked sites, feeling they are "chosen by many" and "highly credible."