AI Search Usage Survey: Approximately 90% of Consumers Use AI Search, Nearly Half Utilize It 'Almost Daily'

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Knowledge Holdings Inc. conducted a survey revealing that approximately 90% of consumers use AI search, with nearly half utilizing it 'almost daily'. Future usage is also predicted to increase, highlighting AI search's growing integration into daily life.

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Knowledge Holdings Inc. conducted a survey revealing that approximately 90% of consumers use AI search, with nearly half utilizing it 'almost daily'. Future usage is also predicted to increase, highlighting AI search's growing integration into daily life.

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Source: https://prtimes.jp/main/html/rd/p/000000025.000166736.html | Date: Date unavailable

Knowledge Holdings Inc. (Headquarters: Minato-ku, Tokyo, hereinafter referred to as 'the Company') conducted an independent survey on the usage of 'AI search' leveraging generative AI, targeting 307 internet users aged 10 to over 70 nationwide. The results revealed that approximately 88% of respondents have experience using AI search, and among current users, 47.7% utilize AI search 'almost daily'. Furthermore, about 70% of respondents expect their future usage frequency to 'increase/slightly increase', underscoring that AI search is transcending a temporary trend and becoming a fixture in daily life. ■ Survey Overview Survey Name: Survey on AI Search Usage Target Audience: Men and women aged 10 to over 50 nationwide (smartphone/internet users) Valid Responses: 307 Survey Period: May 2025 Survey Method: Internet questionnaire survey Survey Organizer: Knowledge Holdings Inc. Citation Conditions: When citing the contents of this survey, please clearly state 'According to Knowledge Holdings Inc. survey'. ■ Survey Results Summary Approximately 88.0% of the total have experience using AI search. Only 12.1% responded 'never used' (Q1) Among current users, 47.7% use it 'almost daily' and 35.2% use it 'several times a week'. Over 80% are daily users (Q2) The most common use is 'information gathering and research' at 51.1%. Diverse uses such as comparison and writing are progressing (Q3) 66.8% predict their future usage frequency will 'increase/slightly increase'. Only 3.6% think it will 'decrease' (Q4) AI users are characterized by being 'time-sensitive' (41.7%) and 'results-oriented' (26.1%) ■ Background of the Survey With the spread of generative AI, led by ChatGPT, the way 'searching' on the internet has dramatically changed. There are signs of a shift from traditional keyword searches to 'AI search', which obtains answers through dialogue with AI. On the other hand, the actual extent to which consumers use AI search and for what purposes is not sufficiently understood.

AI Search Usage Survey: Approximately 90% of Consumers Use AI Search, Nearly Half Utilize It 'Almost Daily'

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