Actual Usage of ChatGPT and Google Search: 72% of AI Search Users Report Faster Decision-Making [Survey of 405 People]

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A survey by Knowledge Holdings found that AI search (ChatGPT) is rapidly becoming a decision-making tool, with approximately 72% of users experiencing faster decision-making. While search engines maintain their status as an information gathering infrastructure, a clear distinction in usage with AI search is emerging.

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A survey by Knowledge Holdings found that AI search (ChatGPT) is rapidly becoming a decision-making tool, with approximately 72% of users experiencing faster decision-making. While search engines maintain their status as an information gathering infrastructure, a clear distinction in usage with AI search is emerging.

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Source: https://prtimes.jp/main/html/rd/p/000000024.000166736.html | Date: Date unavailable

Knowledge Holdings Co., Ltd. (Headquarters: Minato-ku, Tokyo, hereinafter referred to as "the Company") conducted an independent survey targeting 405 internet users on the "Actual Usage of Search Engines and AI Search (ChatGPT)." This survey revealed that while search engines continue to maintain their position as a daily information gathering infrastructure, AI search (ChatGPT) is rapidly gaining prominence as a "decision-making tool," transcending its role as a mere information acquisition tool. Notably, approximately 72% of AI search users responded that "the time to decision-making has been shortened," confirming that search behavior is structurally shifting from "searching" to "deciding." ■ Survey Overview Survey Name Survey on the Actual Usage of Search Engines and AI Search (ChatGPT) Target Audience General internet users Valid Responses 405 people Survey Period April 2026 Survey Method Online questionnaire (simple tabulation) Survey Organizer Knowledge Holdings Co., Ltd. *When quoting data from this release, please clearly state "According to Knowledge Holdings Co., Ltd." as the source. *Constituent ratios are rounded to the second decimal place, so the total may not be 100%. ■ Survey Background In recent years, while narratives such as "search alienation" and "AI shift" have preceded, the quantitative reality of how actual users differentiate between search engines and AI search has not been sufficiently clarified. As a company that supports corporate SEO and LLMO (AI Search Optimization), we determined that accurately grasping changes in user behavior is indispensable as a prerequisite for future information dissemination strategies, and thus conducted this survey. 01 Search Engines Remain "Daily Infrastructure" The survey results showed that 65.4% of respondents use search engines "almost every day," and when combined with "several times a week" (26.4%), more than 90% use them regularly. Figure 1 | Frequency of Search Engine (Google) Usage / n=405 The str

Actual Usage of ChatGPT and Google Search: 72% of AI Search Users Report Faster Decision-Making [Survey of 405 People]

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