Ad Agency of the Year 2026 Winning Company: "Dentsu Group" "AD AGENCY," a media outlet for the advertising industry operated by TWENTYTWO, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuji Suzuki), released "Japan's Advertising Agencies Ranking 2026" on June 30, 2026. This ranking evaluates major domestic advertising companies, digital agencies, and creative agencies based on five perspectives: "Overall Strength," "Creative Strength," "Strategy Strength," "Technology Strength," and "AI Utilization Strength." Furthermore, we have established the annual comprehensive evaluation system "Ad Agency of the Year." Dentsu Group, which ranked first in the overall category, has been selected as the commemorative inaugural "Ad Agency of the Year 2026." The environment surrounding the advertising industry is undergoing significant change. In addition to traditional mass media-centric advertising strategies, an era has begun that demands diverse expertise in areas such as digital marketing, generative AI, data analysis, and marketing technology. Against this backdrop, this ranking focuses not only on the overall strength of advertising companies but also on their specialization in each domain. Media URL: https://adagency.jp/ Inaugural "Ad Agency of the Year 2026" Awarded to Dentsu "Ad Agency of the Year" is an award that selects the advertising agency representing the year by comprehensively evaluating all assessment items. In its inaugural year, 2026, Dentsu, which has long led the Japanese advertising industry, received the award. It has received high evaluations from multiple perspectives, including comprehensive client support capabilities, creative strength, data utilization, and technological responsiveness. Japan's Advertising Agencies Ranking 2026 (Overall) Japan's Advertising Agencies Ranking 2026 (Overall Ranking) Looking at the companies ranked in the overall ranking, it is clear that Japan's advertising industry in 2026 has entered an era where traditional comprehensi