DREAM CONNECT Inc. (Headquarters: Naha City, Okinawa Prefecture, Representative: Toshihiko Miyagi) has launched "Sumimatch," a reverse-designation matching platform that connects companies hiring foreign workers (hereinafter referred to as "hiring companies") with landlords who own vacant rooms or houses. "Sumimatch" is a service that connects hiring companies facing challenges in finding housing for foreign workers with landlords struggling to utilize vacant rooms or houses. Unlike the conventional approach where hiring companies search for properties, the platform's unique feature is that landlords can review information of registered hiring companies and prospective tenants and make an "offer to rent." This service has also been adopted by Naha City's "Subsidy for Social Issue Resolution Companies" and will be offered completely free of charge, including all functions, usage fees, and matching fees, until March 2027. June 25, 2026: Toshihiko Miyagi (left), co-representative director of the General Incorporated Association Sumimar, at a press conference held at the Okinawa Prefectural Government Building. "Sumimatch" Reverse-Designation Platform PR Website 1. The "Housing Wall" Worsens Amidst the Expansion of Foreign Worker Acceptance The number of foreign workers in Japan is increasing year by year. On the other hand, securing housing for employees is a significant burden for hiring companies. Issues such as being rejected for housing simply because they are foreign, being unable to find a property despite making dozens of inquiries, and being unable to proceed with hiring due to the lack of available housing are becoming bottlenecks for the recruitment and retention of foreign workers. Meanwhile, landlords also face challenges. While there is a need to utilize vacant rooms and houses, language and cultural differences, anxieties about lifestyle habits, and concerns about handling troubles create psychological hurdles, making it difficult to rent to foreigners. T