Digitalift Inc., a collaborative marketing partner that drives business and future growth for companies (Headquarters: Jingumae, Shibuya-ku, Tokyo; CEO: Masahiro Momoto; Securities Code: 9244), announces the launch of international sales for its proprietary BI tool, "LIFT Engine." In the rapidly expanding digital marketing market across Asia, our internal research has identified a growing demand for AI-powered solutions. Leveraging existing overseas offices—starting with our Vietnam office—and partner networks, Digitalift will expand LIFT Engine into the Asian market. ■ Growth and Background of Asia's Digital Advertising Market Southeast Asia's digital advertising market reached USD 11.92 billion in 2023 and is projected to grow to USD 22.15 billion by 2032 (CAGR 6.9%), making it one of the fastest-growing digital advertising markets worldwide. Source: "Southeast Asia Digital Advertising Market" https://www.astuteanalytica.com/ja/industry-report/southeast-asia-digital-advertising-market Amid this market expansion, while investment in digital marketing is surging, structural challenges are becoming increasingly severe—such as marketing insights remaining trapped in individual employees' minds and analysis failing to keep pace with changing market and competitive conditions. Our internal research confirms strong demand for solutions addressing these issues, leading us to anticipate significant demand for LIFT Engine. ■ Features Valued in the Asian Market Valuation in the Japanese Market: Contextual Consistency in Advertising Strategies In Japan, LIFT Engine is particularly valued for enabling a clear, continuous connection between hypotheses and actual results, and for allowing past campaign histories to be accumulated as organizational knowledge. The tool is widely supported for preserving strategic context across personnel changes and enhancing the quality of organizational decision-making. Unique Value in the Asian Market: Corporate and Competitive Analysis Feature