TesTee Inc. Conducts Survey on Gen Z Trends and Movie Watching for Summer 2026
NQ Score
80/100
N1 Content Completeness
9
AI Summary (NQ-processed)
TesTee Inc. and Cinebridge Inc. conducted a joint survey targeting 1,200 male and female students aged 12-22 regarding 'Gen Z Trends & Movie Watching' in summer 2026. The survey found that the top hobby for males is gaming, while for females it is 'Oshi-katsu' (supporting favorite idols/characters). The monthly budget for hobbies for both genders is largely distributed between 1,000 and 5,000 JPY. Additionally, when choosing movies to watch in theaters, the leading criterion for both genders is 'favorite original works/series', highlighting the critical importance of established fan bases.
AI Analysis
Frequently Asked Questions
- Q: What criteria do Gen Z use to choose movies in theaters?
- A: About 60% of both males and females prioritize 'favorite original works/series', heavily influenced by the IP's fan base.
- Q: What are Gen Z's hobbies and budget trends?
- A: Gaming for males and Oshi-katsu for females are top. Monthly budgets mostly fall between 1,000 and 5,000 JPY.
- Q: Who is the most popular artist among Gen Z right now?
- A: 'Mrs. GREEN APPLE' ranks first, resonating through high SNS usage and relatable lyrics.