From Sassy, the educational toy brand born in America and imported and sold by Dadway Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President and CEO: Hiroto Ohno) as the official Japanese distributor, comes a limited-edition candy color series exclusively for Akachan Honpo (Operated by: Akachan Honpo Co., Ltd., Headquarters: Osaka City, Osaka Prefecture). Four of Sassy's popular products will be released sequentially starting July 1, 2026 (Wed.) at Akachan Honpo stores nationwide and the Akachan Honpo online shop (https://shop.akachan.jp), featuring new colors that babies will love and that make for beautiful gifts. *Dadway total shipments in 2025 Spark curiosity with colors for everyday parenting. Sassy is characterized by designs that incorporate ingenuity in colors, shapes, and textures that captivate babies, backed by research into infant brain, physical, and emotional development. It has garnered a reputation through numerous reviews and social media posts, with comments like "plays with amazing concentration" and "responds so well," and is loved by countless babies across generations. ■ About Akachan Honpo Limited Candy Colors Sassy has been a popular educational toy brand at Akachan Honpo for many years. This time, Sassy and Akachan Honpo collaborated to develop limited-edition colors. Light blue, pink, yellow—soft, yet vibrant. Following the significant positive response to previously released limited colors and requests from fans, this initiative has been realized to meet the needs of parents who want to "color their parenting more comfortably." While maintaining Sassy's philosophy of "encountering curiosity through color," the "candy colors" that make you want to pick them up have been born. The joy of choosing Sassy expands further with these limited colors, available only at Akachan Honpo stores. With their gentle tones, they are also well-received as gifts. They captivate babies. They make you want to keep them close. Sassy's Akachan Honpo li