What is the most popular color for girls' school backpacks for 2027?

Purple series is the most popular at 26.7%. Black series also reached a record high, increasing about 3.3 times year-on-year.

Which color is rapidly gaining popularity for boys' school backpacks?

The silver series has surged in popularity, increasing approximately 10.5 times year-on-year.

What is the average purchase price of a school backpack?

The average purchase price is approximately 65,664 yen, with the 60,001 to 80,000 yen range being the most common.

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Latest! Survey on School Backpack Selection for 2027 Entrants Announced

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Key facts

Latest! Survey on School Backpack Selection for 2027 Entrants Announced
Seiban Co., Ltd. announced the results of a survey on school backpack selection targeting parents of children entering elementary school in April 2027. The survey reveals significant diversification in color choices, with black backpacks for girls increasing approximately 3.3 times year-on-year to a record high, and silver backpacks for boys surging in popularity. The average purchase price was approximately 65,664 yen, with only 41.9% having purchased by mid-May.
Source: PR TIMES
Date: Wed Jun 10 2026 23:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Seiban Co., Ltd. announced the results of a survey on school backpack selection targeting parents of children entering elementary school in April 2027. The survey reveals significant diversification in color choices, with black backpacks for girls increasing approximately 3.3 times year-on-year to a record high, and silver backpacks for boys surging in popularity. The average purchase price was approximately 65,664 yen, with only 41.9% having purchased by mid-May.

Citation: Latest! Survey on School Backpack Selection for 2027 Entrants Announced (Wed Jun 10 2026 23:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 10 2026 23:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Seiban Co., Ltd. announced the results of a survey on school backpack selection targeting parents of children entering elementary school in April 2027. The survey reveals significant diversification in color choices, with black backpacks for girls increasing approximately 3.3 times year-on-year to a record high, and silver backpacks for boys surging in popularity. The average purchase price was approximately 65,664 yen, with only 41.9% having purchased by mid-May.

AI Analysis

Frequently Asked Questions

Q: What is the most popular color for girls' school backpacks for 2027?: A: Purple series is the most popular at 26.7%. Black series also reached a record high, increasing about 3.3 times year-on-year.
Q: Which color is rapidly gaining popularity for boys' school backpacks?: A: The silver series has surged in popularity, increasing approximately 10.5 times year-on-year.
Q: What is the average purchase price of a school backpack?: A: The average purchase price is approximately 65,664 yen, with the 60,001 to 80,000 yen range being the most common.