ZUICA International Co., Ltd. (Headquarters: 12377-6 Yakanase, Yamanouchi-machi, Shimotakai-gun, Nagano Prefecture, Representative Director: Nobuhiro Tajima) announced today that it has entered into a wear partnership agreement with alpine skier Shiro Aihara. Shiro Aihara Aihara is a representative of Japan in alpine skiing at the 2026 Milan-Cortina Winter Olympics, where he achieved 20th place overall. With a track record in international competitions and a strong will to develop the sport, Aihara aims to improve his competitive performance, as well as foster the next generation and promote skiing. This agreement was realized based on Aihara's high evaluation and trust in our products, as well as his empathy with our brand philosophy of "people's health through lifelong sports" and "environmental conservation for skiing 100 years from now." [Partnership Details] Provision of Skiwear and Alpine Suits, and Competition Support ZUICA will provide Aihara with alpine suits and a full set of skiwear. We will support his competitive activities so that he can achieve his best performance during training and independent activities outside of official events in accordance with federation regulations. Joint Development of World-Class Products We will jointly advance product development aiming for further functionality and technological improvement by combining ZUICA's manufacturing expertise, which began with the development and sale of alpine suits in 2026, with Aihara's feedback from actual competition. Promoting the Appeal of Skiing and Dissemination Activities While receiving Aihara's cooperation in our promotional activities, including advertisements, catalogs, web media, and social media, we will widely communicate the appeal of our products and work together to foster the next generation and promote the development of ski competitions. Furthermore, we will also utilize our hotel business to create opportunities for activities and experiences. ZUICA is currently a brand