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Smiles and GRASSE TOKYO Jointly Develop Room Spray "IN ANGER" to Instantly Shift Atmosphere with a Single Spray; Official Online Shop Opens

Key facts

  • Smiles and GRASSE TOKYO Jointly Develop Room Spray "IN ANGER" to Instantly Shift Atmosphere with a Single Spray; Official Online Shop Opens
  • Smiles Co., Ltd. and GRASSE TOKYO Co., Ltd. have jointly developed "IN ANGER," a room spray designed to transform anger into fragrance, and opened their official online shop on June 10, 2026. Featuring spicy and fresh scents, it aims to help users express their emotions or reset the atmosphere.
  • Source: PR TIMES
  • Date: Wed Jun 10 2026 10:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Smiles Co., Ltd. and GRASSE TOKYO Co., Ltd. have jointly developed "IN ANGER," a room spray designed to transform anger into fragrance, and opened their official online shop on June 10, 2026. Featuring spicy and fresh scents, it aims to help users express their emotions or reset the atmosphere.

Citation
Smiles and GRASSE TOKYO Jointly Develop Room Spray "IN ANGER" to Instantly Shift Atmosphere with a Single Spray; Official Online Shop Opens (Wed Jun 10 2026 10:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Wed Jun 10 2026 10:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Smiles Co., Ltd. and GRASSE TOKYO Co., Ltd. have jointly developed "IN ANGER," a room spray designed to transform anger into fragrance, and opened their official online shop on June 10, 2026. Featuring spicy and fresh scents, it aims to help users express their emotions or reset the atmosphere.

AI Analysis

Frequently Asked Questions

Q: What was the purpose behind creating "IN ANGER"?
A: It was created to refresh the heavy atmosphere after heated meetings and transform heightened emotions into fragrance, encouraging mood changes and self-expression.
Q: What are the scent types and their characteristics?
A: There are three types: "Chili Pepper/Lemon," "Sansho Pepper/Caramel," and "Black Pepper/Fig," all characterized by spicy and fresh aromas.
Q: Where and when is it recommended to use?
A: It is recommended for use in spaces like conference rooms or around desks, during work breaks, or when needing to reset the atmosphere or manage heightened emotions.
Q: What is the intention behind the packaging design?
A: It expresses 'anger' as energy for the next action, visualizing the feeling of a switch being flipped in the space through strong colors and dynamic graphics.
Q: Does it have appeal as an interior decor item?
A: Yes, it is designed not just as a household item but as an object that can change the impression of a space, aiming for a sophisticated design that blends into interiors.