[Sports Biz Launches IP Athlete Management Business] First Contract Signed with 'Tsubasa Ozora'

Q: What are the key facts in this article?

Sports Biz has launched 'IP Athlete Management' to manage fictional characters as real athletes. The first initiative features a contract with Tsubasa Ozora, the protagonist of the world-famous soccer manga 'Captain Tsubasa,' aiming for corporate partnerships and global expansion.

Q: What is the direct answer?

Sports Biz has launched 'IP Athlete Management' to manage fictional characters as real athletes. The first initiative features a contract with Tsubasa Ozora, the protagonist of the world-famous soccer manga 'Captain Tsubasa,' aiming for corporate partnerships and global expansion.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000107.000000319.html | Date: Date unavailable

Sports Biz Co., Ltd. (Headquarters: Tokyo, CEO: Masakazu Yamamoto) has announced the launch of 'IP Athlete Management' as a new initiative in its athlete management business. As the first phase, the company has signed a contract with Tsubasa Ozora, the protagonist of the world-renowned soccer work 'Captain Tsubasa.' This initiative positions characters born from stories, in addition to real athletes, as targets for management as 'IP Athletes,' representing a new business model that expands the value of sports. [Background] For over 30 years, Sports Biz has been developing athlete management and sports marketing businesses. During this time, they have recognized that the value of an athlete is formed multi-dimensionally not only through competitive performance but also through their 'existence,' 'story,' and 'influence.' Meanwhile, 'Captain Tsubasa' is a symbolic work loved worldwide, influencing many professional soccer players. Tsubasa Ozora continue to give dreams and courage to people across generations and borders, much like real athletes. Based on this background, Sports Biz has established a new framework to position Tsubasa Ozora as an 'IP Athlete' and manage him alongside real athletes. [What is IP Athlete Management?] IP Athlete Management is an initiative that treats anime and manga characters not just as subjects for licensing but as 'athletes' to be managed, creating touchpoints with corporations, society, and fans. The project envisions the following developments: - Development of brand partnerships with corporations - Use in advertising and promotions - Participation in sports events and social contribution activities - Content development through collaborations with real athletes - Expansion into global markets [Significance of the Initiative] Sports move people's hearts not only through real competitions but also through stories and aspirations. IP Athletes possess sustainable value independent of competitive results and can maintain long-term contac

[Sports Biz Launches IP Athlete Management Business] First Contract Signed with 'Tsubasa Ozora'

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