Stranza Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Shoichi Nishijima) announced that its dental practice management system, "Apotool & Box for Dentist," will soon begin supporting "Reserve with Google," a service provided by Google. This integration will enable direct reservation completion through a dedicated button on Google Maps, which is expected to differentiate practices from competitors and improve reservation completion rates (CVR). ■ Patient Acquisition and Management Effects of "Reserve with Google" 1. Transforming MEO Efforts from "Visibility Expansion" to "Reservation Acquisition" A "Reserve" button will appear on Google Search and Google Maps business profiles. In a competitive landscape of nearby dental practices, this visual differentiation will significantly contribute to patients' intuitive selection of a practice, linking the effects of MEO (ranking high) to the "acquisition of guaranteed reservations." Image of the reservation button displayed on the business profile 2. Maximizing Reservation Completion Rate (CVR) by Creating a Seamless User Journey Since the reservation button will be prominently displayed, patients will not need to search for a reservation page. This "shortest, most intuitive route" that allows users to proceed to the reservation page with a single click is expected to prevent drop-offs. 3. Visualization of Reservation Effects and Data Utilization Through the Google Business Profile management screen, it will be possible to grasp and analyze the exact number of reservations made as concrete figures. This allows for the formulation of reliable practice management and public relations strategies based on objective data, rather than subjective impressions. ◇ For details, please see the following column: Supporting "Reserve with Google" to Maximize MEO Results URL: https://apotool.jp/column/2026/05/08/reserve-with-google/ ■ Release Schedule Scheduled for mid-July 2026. * We will provide a further announcement within "S