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[Hokkaido 178-Person Survey] 92.1% of Residents Say Winter Utility Bills are 'At Their Limit,' But Only 14.0% Have Taken Action to Switch Providers

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A survey by Starcraft Inc. found that 92.1% of Hokkaido residents feel their winter utility bills are a 'heavy burden.' The average electricity bill in deep winter is ¥15,309, compounded by kerosene costs, straining household finances. However, only 14.0% have taken steps to review their power company, with many opting for 'endurance-based saving.' The reluctance to switch is attributed to psychological barriers like 'uncertainty about savings' and 'perceived hassle of procedures,' highlighting the need for better information.

AI Analysis

Frequently Asked Questions

Q: Why are 'kerosene costs' a significant burden in Hokkaido?
A: Hokkaido's winters are severe, requiring powerful heating in most homes. Many use kerosene for central heating, consuming large amounts. This creates a 'dual burden' structure where tens of thousands of yen for kerosene are added on top of electricity bills each month.
Q: What is Japan's 'electricity liberalization'?
A: It's a system started in 2016 that allows consumers to freely choose their electricity provider. Previously, they could only buy electricity from a designated regional utility (Hokkaido Electric Power in Hokkaido). The reform was expected to promote price competition.
Q: Does switching to a new power company increase the risk of blackouts?
A: No, the risk does not change. Even if you switch to a new provider, the power transmission and distribution network is still managed and maintained by the traditional regional utility (Hokkaido Electric Power). Therefore, changing companies does not make blackouts more likely.
Q: What is the government's 'electricity and gas price support'?
A: It was a subsidy policy implemented by the government to alleviate the burden on citizens due to soaring global fuel prices. It worked by discounting utility bills based on usage, but as the article states, it was temporarily terminated in March 2026.
Q: Why is the burden particularly heavy for all-electric households?
A: All-electric households rely on electricity for everything: heating, hot water, and cooking. In winter, they consume a large amount of power for heating, so any increase in the unit price of electricity has a direct and very significant impact on their finances.