Sugoi Sauna Holdings Co., Ltd. (formerly HOBBY MASTERS Co., Ltd., CEO: Kosuke Watanabe) has acquired the "Sugoi Sauna" business from MSJ Co., Ltd. and has also completed fundraising. Currently, there are no sauna specialty facilities operating on a nationwide scale in Japan. Through this business transfer and funding, our company has established a system to realize Japan's first large-scale sauna chain. Furthermore, leading executives and specialists from the sauna and food service industries will participate as shareholders, and Shotaro Koizumi, the developer of the Magma Spa device, is scheduled to be appointed as a director. Moving forward, we will promote nationwide expansion through both directly managed stores and franchise stores, aiming to grow Sugoi Sauna into a leading sauna brand in Japan. Why was this business transfer conducted? Sugoi Sauna has gained support from many customers as a sauna brand utilizing its unique Magma Spa device technology. On the other hand, with the expansion of brand recognition, the business has entered a phase requiring further growth, including nationwide store expansion, franchise development, and strengthening of the organizational structure. Therefore, to further accelerate the spread of Magma Spa technology and the growth of the Sugoi Sauna brand, we have decided to transfer the Sugoi Sauna business to Sugoi Sauna HD. We will continue to collaborate with MSJ Co., Ltd. to deliver the Sugoi Sauna experience to more people. What is Sugoi Sauna? Sugoi Sauna is a sauna brand born as Japan's first public Magma Spa-style sauna facility. With the concept of "healing" beyond "getting into the zone," it currently operates four stores, primarily franchise locations. Sugoi Sauna's Three "Amazing" Features: Miraculous Golden Ratio Setting: Designed with a unique ratio of 65°C room temperature, 60% humidity, and 60°C育成光線 (育成光線 -育成光線 is a type of far-infrared radiation emitted from heated lava plates). Intense Sweating Without Suffocatio