SKETCH Inc. (Location: Chuo-ku, Tokyo, Representative Director: Yuichi Sakane) has begun serializing a "Transformation Story Collection" on its owned media (SKETCH MEDIA), which summarizes the actual changes in recruitment activities of small and medium-sized enterprises (SMEs). Vol.01 records how four SMEs, which had almost zero applicants at the time support began, transformed their recruitment activities. Background of the Initiative "We post job openings, but no one applies" is not a problem faced by only a few companies. Many SMEs we have supported were initially in the same situation. When faced with such circumstances, many managers begin to think, "Our company lacks appeal." Location, salary, name recognition—once caught in a loop of self-deprecation, their motivation for recruitment activities wanes. However, in reality, the problem is often not a "lack of appeal." It's that the appeal is not verbalized, or it's not being presented where the target audience can see it— That's almost always the case. We wanted to deliver records of companies that changed their recruitment activities from similar situations to managers and recruitment staff who feel isolated, thinking, "We're the only ones not succeeding." The Transformation Story Collection began with this desire. We will serialize it not as an explanation of know-how, but as a record of companies that actually took action. Content of Vol.01 The theme of Vol.01 is "It Started with 'Zero Applicants.' The Stories of 4 SMEs Whose Recruitment Activities Began to Move." We featured four companies with different industries, regions, and scales. Story 1 | Construction & Equipment Industry x Kyushu (Fewer than 20 employees) With the youngest employee in their mid-30s, they had been in a situation with no employees in their 20s. Through interviews with employees, we unearthed "unrecognized appeal" and redesigned the job postings and the entire recruitment activity. In six months, this led to over 10 applicants and th