Sincere Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President and Representative Director: Ken Nakamura) will completely refresh the brand visuals for "FAIRY," a color contact lens brand highly popular among women in their 20s to early 30s, starting July 1, 2026 (Wed). To commemorate this renewal and allow more customers to experience the new "FAIRY," a special campaign offering special prices on eligible products will be held starting July 15 (Wed). (Some stores will implement this early starting July 1 (Wed)). ■ A New "FAIRY" Worldview: Designs for Adult Women to Enjoy More Freely "FAIRY" has been loved by many women as a color contact lens brand that allows them to express their individuality through a variety of sizes and colors. With this renewal, the brand's strengths of "transparency" and "elegance" will be further refined in the new visuals. The new creative features model Yuuna Suzuki (https://www.instagram.com/yuuna_suzuki/), who is popular among women of the same generation. She embodies the natural beauty that adult women in their 20s to 30s aspire to: "unaffected yet somehow sophisticated." Please enjoy the natural and elegant eye update proposed by the new "FAIRY." ■ Two Series to Choose From Based on Your Lifestyle FAIRY offers two series designed to complement adult women in all their scenes. With this visual refresh, creative content will be developed to more intuitively convey the appeal of each series. ・SHIMMERING SERIES / 9 Colors Total "Achieve transparency and moisture with gentle glitter." These "Naturame®" color contacts feature fine pearl (glitter) particles that blend naturally into the eyes, creating a juicy sparkle that catches the light. The glitter provides a natural highlight, adding subtle radiance and dimension without being overly flashy. The colored diameter ranges widely from 12.6mm to 13.6mm, with a rich variety of designs from those suitable for daily use to those that allow you to fully enjoy the glitter. This is a popular serie