SHOP IMAGE|SHIRO Isetan Shinjuku Store Special Pop-up Shop The SHIRO Isetan Shinjuku Store will close operations at its current location on Tuesday, June 30, 2026, and relocate to a special pop-up shop at Isetan Shinjuku Store Main Building 1st Floor, Isetan Beauty Cosmetics/Promotion, operating there until around autumn 2026. Coinciding with this move, we will launch the 'Zero Pear Eau de Parfum' in advance—an exclusive opportunity to experience the new summer scent ahead of others. Customers who purchase products will receive, while supplies last, a 'Fragrant Tag' made from recycled paper and water, gifted from the pillar wall inside the store. Spray your favorite fragrance on it and use it as a sachet, or give it to someone special as a message card—use it in ways that suit your lifestyle. As each customer takes a Fragrant Tag, fewer will remain, gradually revealing the bold wood grain of domestic Japanese cypress plywood used on the pillar surface. After serving its purpose in this store, this plywood will be remade into tabletops. Additionally, the display tables installed in the store reuse fixtures previously used during past events at Isetan Shinjuku. SHIRO staff, including those from the Isetan Shinjuku team, will give them new life through stamp art. The stamp art uses sample Fragrant Tags produced during manufacturing that were unsuitable for store use, along with leftover white natural paints sourced from a paint manufacturer’s warehouse. Created with heartfelt care, these tables represent our commitment to renewing our own store with our own hands as we continue evolving toward the future. These one-of-a-kind fixtures embody SHIRO’s zero-waste philosophy and are crafted entirely without discarding materials. When visiting this limited-time store, be sure to enjoy the unique space and special offerings available only here. On Wednesday, July 22, following the relocation to the special pop-up shop, SHIRO will expand into Isetan Shinjuku Store Main Buildin