[SHIRO] "SHIRO K11 Musea" opens in Hong Kong on Friday, May 1st. Taking a new step in the brand's history.
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SHIRO opened a new store at K11 Musea in Hong Kong on May 1st, recording approximately 3,200 visitors and 20 million JPY in sales in two days. The Hong Kong exclusive fragrance "Hanacha" and the "Zero Blender Lab" where customers can create their own perfumes gained popularity, marking a significant step in the brand's international expansion.