Sharing Beauty Inc. (Head office: Shibuya-ku, Tokyo; President and Representative Director: Kozo Sakamoto; hereinafter “Sharing Beauty”) and SEES Inc. (Head office: Minato-ku, Tokyo; Representative Director: Yu Horii; hereinafter “SEES”) have begun offering “Beauty Trading Area (BTA),” a circular marketing package for beauty and lifestyle brands. The package provides end-to-end support, covering upstream strategy design, PR, real-life experiences, social media amplification, in-salon retail sales, and data collection. Through this alliance, Sharing Beauty’s unique four-layer supply chain in the beauty industry, covering manufacturers, dealers, salons, and marketing, will be integrated with SEES’s execution capabilities in PR strategy, casting networks, and experience design. The two companies will provide fully one-stop support, from deep penetration into domestic media to actual sales at salon storefronts. By unifying awareness, experience, trust-building, and purchasing, which have traditionally been fragmented across agencies, the package creates a single ecosystem and realizes a next-generation OMO (Online Merges with Offline) model directly connected to sales. Features of “Beauty Trading Area (BTA)” The package combines Sharing Beauty’s strength of having a real presence across all four layers of the beauty supply chain with SEES’s creative and PR capabilities. Rather than ending with one-off PR initiatives, it builds a marketing ecosystem that merges online and offline activity. By circulating the following six processes, it supports sustainable brand growth. 1. Upstream design: Strategy consulting directly tied to management issues Beyond proposing promotional measures, the package covers brand issue definition, strategy planning, and KPI design. By supporting brands from the upstream stage of business, it creates a blueprint that maximizes opportunities to win in the market. 2. PR and media: Multi-channel deployment that shapes public opinion and awareness U