Share House Brand "COURI" Renews to "Homes that Design Connections"

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Share Company Inc., which operates and manages approximately 30 share houses mainly in urban areas, has announced the brand renewal of its share house brand "COURI." The renewal includes a refreshed brand concept, a complete overhaul of the logo and website with resident participation, and a redesign of the brand's overall identity.

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Share Company Inc., which operates and manages approximately 30 share houses mainly in urban areas, has announced the brand renewal of its share house brand "COURI." The renewal includes a refreshed brand concept, a complete overhaul of the logo and website with resident participation, and a redesign of the brand's overall identity.

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Source: https://prtimes.jp/main/html/rd/p/000000010.000082403.html | Date: Date unavailable

Share Company Inc. (Headquarters: Shibuya-ku, Tokyo), which operates and manages approximately 30 share houses mainly in urban areas under the mission of "designing the best experiences," has implemented a brand renewal for its share house brand "COURI." This renewal involved not only refreshing the brand concept but also a comprehensive review of the logo and website with the participation of residents, redesigning the very essence of the brand. ■ New Brand Concept: "Homes that Design Connections" Throughout COURI's operations, we have received many comments from residents saying, "Many connections were born here." There are numerous cases where connections have continued even after residents moved out of the share house, such as couples who married after meeting in a share house, or Japanese and foreign residents reuniting overseas. We believe that the relationships naturally formed in daily life and the connections that continue even after moving out are values unique to share house living. To convey these values to more people, we have newly adopted the concept of "Homes that Design Connections." Scenes from our company-hosted exchange events ■ Brand Logo Created with Resident Participation As an initiative embodying COURI's concept of "Homes that Design Connections," this renewal included a resident-participatory project for logo creation. We solicited design proposals from current COURI residents and decided on a new brand logo through a competition. New Brand Logo (English characters) New Brand Logo (Katakana) ■ About the New Logo The new logo adopted the design by Mr./Ms. Tono, a COURI resident. The minimalist design, based on an impressive red, combines high visibility with brand strength. It aims to be a simple yet long-loved design, engineered to be memorable at every touchpoint. Mr./Ms. Tono, who designed the new logo (left) Meeting scene regarding website production ■ Future Developments With this renewal, COURI will further strengthen its provision of

Share House Brand "COURI" Renews to "Homes that Design Connections"

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