Something Fun Inc. (Headquarters: Osaka City, Osaka Prefecture, President and CEO: Naoki Yabumoto) is pleased to announce that Masaaki Fukuoka, representative of Fukuoka Planning Office, has been appointed as our Advisor and Creative Director, effective June 18, 2026. With this appointment, Something Fun will go beyond video DX and further enhance its value proposition to companies as a "creative partner supporting business growth," integrating brand strategy, marketing, business development, and creative. Masaaki Fukuoka ■ Background and Objectives of the Advisor Appointment The marketing environment surrounding companies is undergoing significant change. While information dissemination using video and social media has become commonplace, companies are seeking not just video production, but communication design that enhances brand value, leads to marketing results, and achieves business growth. Something Fun has so far developed a video DX business that provides end-to-end support from video production to analysis and operation, supporting the marketing activities of many companies. Going forward, we will evolve into a system that can consistently support companies in addressing their management and marketing challenges, from brand strategy to creative, operation, and improvement. To achieve this, we have welcomed Masaaki Fukuoka, who has consistently driven initiatives from conception to execution through brand strategy, marketing, business development, and creative in different fields such as advertising, video production, and operating companies, as our Advisor and Creative Director. ■ Expected Role of Mr. Fukuoka Mr. Fukuoka will be broadly involved from the upstream processes supporting business growth, including not only creative direction but also: Brand strategy planning Marketing strategy design New business and service development support Content strategy planning Strengthening sales proposal capabilities Cultivation of creative organization Furthermore,