Samantha Thavasa Japan Limited has announced that the popular Korean headwear brand VARZAR will open its first retail location in the Kanto region at the Samantha Thavasa Nishi-Ginza store on May 22, 2026. The new shop will feature VARZAR's latest and classic collections alongside its highly successful collaboration items with SAMANTHAVEGA. To celebrate the opening, the store will host a special campaign from May 22 to May 28, offering 10x membership points, original stickers for early purchasers, and special discount coupons valid through the end of the year.