"Frizz care is complete only when the straightened state is maintained." *1 Refers to improving hair texture (shine and manageability) through damage repair. *2 Refers to improving and maintaining hair texture through styling effects. *3 Images are for illustrative purposes. This is the new concept of frizz care proposed by REMUNE. Until now, frizz care has focused on repairing hair and straightening frizz. However, hair that is beautifully styled in the morning gradually changes over time due to the effects of humidity, sweat, friction, and other factors. We want the hair that was beautifully styled in the morning to last all day. Addressing this unchanging desire, we arrived at a single concept. REMUNE proposes "maintaining the straightened state" as the value of frizz care, not just "straightening it." Science Cape Co., Ltd. (Tokyo, Representative Director: Yuko Matsuzaki) will launch "REMUNE," a new hair care brand born from this concept, in July 2026. New Value of Frizz Care Proposed by REMUNE Repairing hair and straightening frizz are essential values for achieving beautiful hair. However, isn't what consumers truly want their hair to remain beautiful for as long as possible after styling in the morning? Therefore, REMUNE considers "maintaining the straightened state" as the value of frizz care. Proprietary "Stretch Hold Formula*2" *3 Adopting the proprietary Stretch Hold Formula*2, which aims to achieve both "frizz correction*2" and "style maintenance*1." By combining hair repair ingredients such as Tosylate*1, Levulinic Acid*2, Fiberhance*3, and Elaplex*4 with the plant-derived texture-keeping ingredient "Stretch Guar Gum*8," we aimed to create a formula that repairs hair while maintaining its straightened state. *1 Diammonium Ditosylamide *2 Hair repair ingredient *3 Hydroxypropyl Gluconamide, Hydroxypropyl Ammonium Gluconate *4 Cystamine Dimalate *5 Hydrolyzed Keratin (Wool) *6 Cystine *7 Hydrolyzed Collagen PG-Propyl Methylsilanediol, Gamma-Docosalactone,