What was the number of overnight visitors to Atami City in fiscal year 2025?

Based on the bathing tax, it reached 3,199,457 people, a 4.2% increase from the previous year and a 3.4% increase from fiscal year 2018, recording the highest level ever.

What are the specific initiatives promoted by Atami City to encourage business use?

The city is equipping coworking spaces and meeting environments, providing one-stop services for training programs and conference facilities through the 'Atami for Biz' initiative in collaboration with JTB, and promoting to companies in the Greater Tokyo Area.

What is 'Atami for Biz'?

It is a business that provides one-stop services for training programs, conference facilities, accommodation, and local experience content through a dedicated window and information site for companies, in collaboration with Atami City and JTB.

What is the brand concept for future business use that Atami City aims to achieve?

The city aims to create a brand concept of a 'city where you can work and rejuvenate' by combining the experience of a resort destination with wellness.

How is the demand for business use expanding?

The demand is expanding from merely providing meeting venues to offering spaces for organizational dialogue and creativity enhancement through corporate training and employee trips, leveraging the unique environment.

AI News NQ Analysis

Atami Records Record-High Visitor Numbers: Next Growth Strategy Targets 'Business Use' of Resort Areas

NQ Score 80/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Atami City recorded its highest visitor numbers in 2025, with approximately 3.2 million stays (up 4.2% YoY). As its next growth strategy, the city is promoting business use, such as workations and corporate retreats, to build a brand as a 'City to Refresh While Working.'

AI Analysis

Frequently Asked Questions

Q: What was the number of overnight visitors to Atami City in fiscal year 2025?: A: Based on the bathing tax, it reached 3,199,457 people, a 4.2% increase from the previous year and a 3.4% increase from fiscal year 2018, recording the highest level ever.
Q: What are the specific initiatives promoted by Atami City to encourage business use?: A: The city is equipping coworking spaces and meeting environments, providing one-stop services for training programs and conference facilities through the 'Atami for Biz' initiative in collaboration with JTB, and promoting to companies in the Greater Tokyo Area.
Q: What is 'Atami for Biz'?: A: It is a business that provides one-stop services for training programs, conference facilities, accommodation, and local experience content through a dedicated window and information site for companies, in collaboration with Atami City and JTB.
Q: What is the brand concept for future business use that Atami City aims to achieve?: A: The city aims to create a brand concept of a 'city where you can work and rejuvenate' by combining the experience of a resort destination with wellness.
Q: How is the demand for business use expanding?: A: The demand is expanding from merely providing meeting venues to offering spaces for organizational dialogue and creativity enhancement through corporate training and employee trips, leveraging the unique environment.