54% of People Are Conscious of Scents in Daily Life; Top Favorite Scents Are "Soap After Bath" and "Freshly Brewed Coffee"
NQ Score
0/100
N1 Content Completeness
8
Key facts
- 54% of People Are Conscious of Scents in Daily Life; Top Favorite Scents Are "Soap After Bath" and "Freshly Brewed Coffee"
- Cross Marketing conducted a "Scent Survey (2026)". It found that 53.5% of people are conscious of scents, and the top three favorite scents are "soap/shampoo scent after a bath", "freshly brewed coffee", and "freshly baked bread/cookies".
- Source: PR TIMES
- Date: Thu Jun 04 2026 01:00:02 GMT+0900 (Japan Standard Time)
Direct answer
Cross Marketing conducted a "Scent Survey (2026)". It found that 53.5% of people are conscious of scents, and the top three favorite scents are "soap/shampoo scent after a bath", "freshly brewed coffee", and "freshly baked bread/cookies".
- Citation
- 54% of People Are Conscious of Scents in Daily Life; Top Favorite Scents Are "Soap After Bath" and "Freshly Brewed Coffee" (Thu Jun 04 2026 01:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Thu Jun 04 2026 01:00:02 GMT+0900 (Japan Standard Time)
AI Summary (NQ-processed)
Cross Marketing conducted a "Scent Survey (2026)". It found that 53.5% of people are conscious of scents, and the top three favorite scents are "soap/shampoo scent after a bath", "freshly brewed coffee", and "freshly baked bread/cookies".
AI Analysis
Frequently Asked Questions
- Q: What is the purpose of this survey?
- A: To understand consumer awareness, favorite scents, behaviors, and feelings regarding scents and odors.
- Q: Where can I find the detailed survey results?
- A: You can find them on the Cross Marketing website (https://www.cross-m.co.jp/report/trend-eye/20260603fragrance).
- Q: What tool was used for the survey?
- A: Cross Marketing's self-administered survey tool 'QiQUMO' was used.