What are the main financial products used for asset management?

The most common is 'investment trusts including NISA' at 64%, followed by 'domestic stocks' at 39%, and 'foreign stocks' at 17%.

What are the most common triggers for starting asset management?

The top triggers are 'recommendations from family or friends (26%)', 'video content on YouTube (25%)', and 'regulatory changes (24%)'.

Are there differences in the motivations for starting asset management between men and women?

Men are more likely to be motivated by proactive triggers like video content on YouTube, while women are more often motivated by passive triggers like recommendations from family or friends.

What is the biggest reason for not engaging in asset management?

The most common reason is 'never having thought about asset management,' with 60% of respondents giving this answer.

AI News NQ Analysis

40% of People in Their 20s and 30s Engage in Asset Management; Investment Trusts and Domestic Stocks Dominate; Men Actively and Women Passively Start Investing

NQ Score 83/100

N1 Content Completeness 5

Key facts

40% of People in Their 20s and 30s Engage in Asset Management; Investment Trusts and Domestic Stocks Dominate; Men Actively and Women Passively Start Investing
In April 2026, Cross Marketing Inc. conducted a survey on finance among 3,200 men and women aged 20-39 in Japan. 39% engage in asset management, primarily through investment trusts and domestic stocks. There is a gender disparity in motivations: men are more active, while women are more passive. Many non-investors cited that they have 'never thought about it.'
Source: PR TIMES
Date: Wed May 27 2026 01:00:02 GMT+0900 (Japan Standard Time)

Direct answer

In April 2026, Cross Marketing Inc. conducted a survey on finance among 3,200 men and women aged 20-39 in Japan. 39% engage in asset management, primarily through investment trusts and domestic stocks. There is a gender disparity in motivations: men are more active, while women are more passive. Many non-investors cited that they have 'never thought about it.'

Citation: 40% of People in Their 20s and 30s Engage in Asset Management; Investment Trusts and Domestic Stocks Dominate; Men Actively and Women Passively Start Investing (Wed May 27 2026 01:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed May 27 2026 01:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

In April 2026, Cross Marketing Inc. conducted a survey on finance among 3,200 men and women aged 20-39 in Japan. 39% engage in asset management, primarily through investment trusts and domestic stocks. There is a gender disparity in motivations: men are more active, while women are more passive. Many non-investors cited that they have 'never thought about it.'

AI Analysis

Frequently Asked Questions

Q: What is the asset management implementation rate for people in their 20s and 30s?: A: 39% of people in their 20s and 30s engage in asset management.
Q: What are the main financial products used for asset management?: A: The most common is 'investment trusts including NISA' at 64%, followed by 'domestic stocks' at 39%, and 'foreign stocks' at 17%.
Q: What are the most common triggers for starting asset management?: A: The top triggers are 'recommendations from family or friends (26%)', 'video content on YouTube (25%)', and 'regulatory changes (24%)'.
Q: Are there differences in the motivations for starting asset management between men and women?: A: Men are more likely to be motivated by proactive triggers like video content on YouTube, while women are more often motivated by passive triggers like recommendations from family or friends.
Q: What is the biggest reason for not engaging in asset management?: A: The most common reason is 'never having thought about asset management,' with 60% of respondents giving this answer.